Here are a f… Your Shopify store will have its own set of analytics reporting built-in, but you may also want to install a third-party tool. Checklist for Shopify stores. The Shopify Experts Marketplace helps connect you with experienced Shopify agencies and freelancers you can hire to audit your store and give additional guidance. 2 thoughts on “A Post-Launch Checklist for Your Shopify Store” Vicky says: November 4, 2017 at 12:57 pm. We hate SPAM and promise to keep your email address safe. Look professional and help customers connect with your business, Find a domain, explore stock images, and amplify your brand, Use Shopify’s powerful features to start selling, Sell at retail locations, pop-ups, and beyond, Transform an existing website or blog into an online store, Provide fast, smooth checkout experiences, Reach millions of shoppers and boost sales. After you launch your online store, your business might benefit from adding some other online channels to your Shopify store. Create a duplicate of your theme and name 'Test Theme' for any changes you want to preview before going live. Cupshe, which generates more than $50 million in annual revenue, attributes 35% of its sales directly or indirectly to social selling. Some are brand new to Shopify and are selling something for the first time, and others have existing stores that just want an updated theme. You can also use a different top-level domain (TLD). However, you don't need to choose a plan until the end of your 14-day free trial. The post-launch is where your company actually makes its best impression. Again, we can look to Dollar Shave Club as an example. Learn more: A seamless checkout process, Shop Pay checkouts convert at a 1.91x times higher than regular checkouts. It’s exciting but can quickly become overwhelming. We'll also send you updates on new educational guides and success stories from the Shopify newsletter. And when Sarah’s Treats & Treasures opened a sales channel on Amazon, it quickly gained traction on the platform. ... Download the Shopify Compass app. At this point in the process, there’s a lot to keep track of and it can be easy to forget a crucial aspect of launching your business, so put your mind at ease with the Launch Checklist. Many shoppers are interested in a business’ mission and purpose and if the business shares any of their values. Add your chosen sales channels. Slow-loading images can hurt your site’s user experience and performance in search engines, and slower load times have been shown to lower conversion rates. Furthermore, a study by the New England Journal of Medicine famously found that checklists help decrease complications and mistakes in medical care. Otherwise, you could unknowingly eat into your profits by not charging enough. Do you want to sell your products through social media channels like Facebook? Adopt to a particular editorial style guide, whether it’s MLA or APA. Remove your online store password to give customers access to your store. Set up domains and redirects for all variations of your URL to the primary URL. The best way to do that is with a marketing plan. Payment logistics checklist. We’ve compiled this list of important tasks to check off before or during the launch of your ecommerce store so you don’t forget any major tasks that will leave you scrambling at the last minute. If you’re coming to the end of your 14-day free trial, set up your store’s billing information to ensure there aren’t any hiccups when your store finally goes live. Adjust your tax and shipping settings. Locate your analysis tools. The way that your store looks and the kinds of products that you're going to sell are two of the most important parts of your online store. Sign up for Shopify Compass to get access to courses and workshops designed to help you build your business. Universally, customers often have questions about shipping, return policy, and how to get in touch. Driftaway Coffee’s website is driftaway.coffee, for instance. The Essential Shopify Store Launch Checklist, pilots flew 18 of the bombers for a combined 1.8 million hours without incident, Thoroughly review your checkout experience and payment gateway settings, Shopify’s research on what wins buyer and customer trust, Learn about the image file types supported in Shopify, How to Save Sales and Solve Customer Problems with Live Chat, Shipping rates are surfaced during checkout, Discount codes can be applied in the cart, Familiar payment methods, such as PayPal and, There is an option for order status tracking, The contact page can be easily accessed in case order editing is needed, An email notification is sent to confirm a purchase, A language and currency switcher and a shipping policy clearly stating who pays duties and taxes are both available if offering international sales and shipping. Before you drive any traffic to your store, you’ll want to ensure people can actually complete a purchase. This page was printed on Jan 09, 2021. The Shopify Store Launch Checklist is a good place to start. When ORO LOS ANGELES launched Shopping on Instagram, it lifted month-over-month revenue by 29.3%—an increase directly attributable to the platform. Very good article, it help me a lot, thank you for sharing this check list. Not sure which tax settings to use? Make sure to change the domain name of your store from something like “www.john-store.myshopify.com” to “www.john-store.com.” There are plenty of places where you can buy a domain such as Namecheap, Bluehost, GoDaddy, and Hover, among others. If there is something that you think can be added to the checklist for Shopify stores, write in the comments below. With so many moving parts, it’s easy to miss a simple but critical step in a successful business launch. Ask yourself basic questions about your store. To ensure your theme is ready for launch, run through the following checklist: Create a backup of your theme. A TLD comes at the end of a URL: .com, .edu, etc. Ease your mind and stay organized with this handy Shopify store launch checklist. After working on close to 100 Shopify stores over the past few years, I’ve come up with a pretty good launch checklist that I use towards the end of each project. A 2017 survey by the Harvard Business Review found that just 7% of consumers shop online only. You might find it helpful to print this checklist or to download it as a PDF so that you can refer to it throughout the setup process. Deep breath. After you launch your online store, you need to promote it. Install SSL certificate. Today, there are tons of TLDs to choose from. Dollar Shave Club uses a branded template for its shipping notification emails. Shopify handles the technical complexity of keeping your images fast, because we know speed matters for online stores. Make sure that are ready before you take the big leap. Check Amazon reviews for your product to ensure it's high-quality & well-liked. Step 3: Shopify Pre-Launch Checklist After creating and publishing your course, there are a few areas that require set up to ensure your launch goes smoothly. Please share your essential pre-launch To Do’s in the comments. For more details, refer to your plan's features. Get free online marketing tips and resources delivered directly to your inbox. It’s wise to fix any errors and remove friction at checkout, otherwise you risk losing more sales. After you've picked a plan and tested your online store, you're ready for people to see it. According to ICMI, businesses that chat with site visitors have a 48% increase in revenue per chat hour, a 40% increase in conversion rate, and a 10% increase in average order value. Make sure to review this Pre-launch checklist before launching your course on Shopify! Here are some examples of online sales channels you can add to your Shopify store: All sales channels connect with the core of your Shopify business, so you can easily keep track of orders, products, and customers across all platforms. Find local experts to get advice about taxes and laws that are related to your business, If you already have an ecommerce website, then consider migrating it to Shopify, Choose which sales channels you want to use, If you’re interested in selling in person, then learn about Shopify’s point of sale hardware, Consider buying an existing Shopify business using Exchange Marketplace. If potential customers can’t contact you with questions, you could be missing out on lots of sales opportunities. Shopify Launch Checklist Preparing to launch a new site is typically the most exciting part of a project but it can also be the most stressful. Did we miss anything? Many thanks to @tuckerschreiber for that.. Add a custom domain. Also, you need to set up your domain to make sure that your customers can find your store online. Your homepage is arguably the most important page on your site. Have you created a marketing plan to promote your store? Does your website look trustworthy? Consider including a contact form so they can send you a message without ever leaving your site. You’re finally launching your Shopify store after all the hard work you put into it. You can improve your store's visibility by adding the information that will be used by search engines and by promoting your store in all of the appropriate spaces. Before you start. You can remove your online store password, and add a chat widget to make it easy for online store visitors to ask questions. When you’re starting a new business, there are so many things to consider. Amplify Shopify is an online course that will teach you how to design & launch Shopify websites quickly without custom coding and start working with bigger budget clients.Don't miss a thing with this checklist! Contact page. SSL certificate is installed and activated. It created a video to share its vision that quickly gained it brand recognition. Your About page is where shoppers go to learn more about your company, your brand, and the people behind your products. But successful online stores take a few earlier steps to help them achieve long-term success. You might also want to think about which pricing plan meets your needs. You can even use a combination of tools to analyze your business, but we recommend you get used to tracking these basic ecommerce metrics first. Looking for free online training with industry experts? After working on close to 100 Shopify stores over the past few years, I’ve come up with a pretty good launch checklist that I use towards the end of each project. the 320 sales on Etsy were US and international sales and the most sales to an individual state were 36 (far from the 200 sale requirement). List a phone number, email, and retail address (if there is one). An About page is a chance to show your store is real. The idea stage isn’t simply about having an idea and executing on it, it’s about building a foundation. Check out your site on different browsers and devices so you can understand if a bug is universal or device/browser-specific. By entering your email, you agree to receive marketing emails from Shopify. To craft an effective FAQ page, you can predict inquiries and also look at competitors to see what questions they answer on their websites. At launch, you might not have lots of information around which questions customers will ask the most. Sharing your brand’s purpose, principles, and why the business was started can win you new customers who support similar causes. It’s important all your images are optimized for the web to ensure fast load times. Step 1: Validating Your Niche Find out if your niche is trending, stable, or declining with Google Trends. Here’s where you can flex your creative muscles. Gauge social interest by searching hashtags related to your niche. Legal Components. Remember that contact page we recommended you set up? You’ll want to conduct a domain name search first to see if your business name is available. It’s a good idea to do a few dry runs so that you know your system works properly. Some are brand new to Shopify and are selling something for the first time, and others have existing stores that just want an updated theme. If it is, and the name isn’t already a trademark in use by another business in your industry, you can purchase your custom domain name directly through Shopify. He's a lover of books, music, guitars, and his wife Lacey. You’re finally launching your Shopify store after all your hard work. Reviewing backward—starting with the last paragraph and working your way to the top—will help you spot errors you may have missed. Depending on how many products you plan to offer, adding and organizing your product listings can be the most time-consuming step of setting up a Shopify store. And a lot of these bad reviews stem from a lack of follow through. These steps will help guide you create, open, and promote your online store. Ecommerce Launch Checklist: Foolproof Website Launch for New Stores Website Launch Checklist Part 1: General. Preparing for launch Moving from offline to online Moving a restaurant online Selling in China Selling in France Selling in Germany Selling in Japan Hiring help COVID-19 resources Migrate to Shopify Shopify admin Your account Online Store POS Sales channels Shopify checkout Products Payments Locations You aren’t sure you’ve completed everything necessary for a smooth launch day. You’ll start receiving free tips and resources soon. For those apprehensive about offering a new customer support channel, we have a great article to read that'll help you ace live chat as a small shop, How to Save Sales and Solve Customer Problems with Live Chat. Start a business selling in-demand products, Find a niche or business idea and get started, Practical steps for starting a business from scratch, Everything you need to know about selling t-shirts, Sell customized products without holding inventory, Learn about the dropshipping industry and how it works, Get inspired and launch your own business. Instead, they provide reminders of only the most critical and important steps—the ones that even the highly skilled professional using them could miss. Are all of your products loaded correctly? This checklist outlines all the steps that you need to take to get started with Shopify. Designers - Are you ready to learn Shopify & charge 5k+ per website? To help, we’ve compiled a list of free Shopify apps that can help streamline operations in your business, from marketing to shipping. 13 Ultimate Shopify setup checklist in 2020 Add a dynamic sales channel. That’s not the only place where you should have information on how customers can get in touch. Close ... (2020 gross Etsy sales of ~$13,000 and 320 total sales) do I even need to worry about collecting US taxes on Shopify when I launch? It covers all the basics that anyone who’s about to launch a new Shopify store might need to know. Each sales channel has eligibility requirements based on your region, your product types, and sometimes on your store's Shopify subscription plan. Verify Spelling & Grammar. specific aspects of data migration, configuration for any custom apps, any complexities around integrations, other front-end platforms if you’re launch a headless site … Want to reap the benefits of multi-channel retailing for your online store? The Shopify Store Launch Checklist 1. Review domain and server settings. Adding a custom domain to your site gives you brand recognition and makes it … It’s important to have a few pages that visitors can browse to learn more about your company. Email is a powerful tool for online store owners. A Contact page offers shoppers reassurance a store is authentic. This is our checklist of most important things to get your store launch ready – and remember that the 14 days is a hard deadline so take it seriously. This data will give you valuable insight into your visitors and customers. You need to decide on some basic standards for your product listings and customer transactions. Are you forgetting something? Choose your legal business name and address, Set a default weight unit for your store listings, Explore the Shopify App store to see which apps could help you with your business. If done correctly, you should see a … As we discussed earlier, a domain name … Good checklists are, above all, practical.”. Shopify published a great tool for e-commerce entrepreneurs: The Essential Shopify Store Launch Checklist. Ugly Drinks has a searchable FAQ page that it built with the HelpCenter app. Pay attention to email setup. Before you start setting up your Shopify store, it's important to understand your goals. When you’re just getting ready to launch, you’ll want to install only the most essential apps, and deciding which ones are most important will depend on your business and your industry. Now that we’ve taken a look at the essential launch items for your Shopify store, it’s time to flip the switch and start selling. Before you stock your Shopify store with products, you need to enter some information about yourself and your store. Get access to our free, checklist on search engine optimization. Track your progress and schedule reminders to help you reach your business goals. It’s exciting but can quickly become overwhelming. Ultimate Shopify Dropshipping Checklist: The Brand. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid. Test fulfilling and partially fulfilling orders, Learn about Shopify’s fraud analysis settings. About. In the 1930s, when Boeing crashed its B-17 during an early test run, the company instituted a flight checklist to ensure the safety of its pilots. Pre-launch checklist? Get this organized before you launch so that you avoid any potential hiccups moving forward. For the current version, visit https://help.shopify.com/en/manual/intro-to-shopify/initial-setup/new-to-shopify-checklists/general-checklist. Nosh Detox has seen similar results, with orders coming through live chat worth 10 times more than the site average. Picking a correct names and spaces for your brand is extremely essential in the time of developing business enterprise. If you need any kind of expert help to set up your Shopify store, we are here to help you out. MOBILE- FIRST INDEXING. In this article we will talk about the checklist that you need to have a Dropshipping business. Your best bet is to consult with an accountant familiar with taxes in your area. Instead of running around aimlessly as you start a business, entertaining every frantic thought, take a methodical approach to your launch. I work with a mix of clients. Adam Rogers is a Content Marketer at Shopify. Before you launch your online store, make sure you have all of the logistics in place to accept payment and process orders effectively. Pepper, for example, uses wearpepper.com for its URL. As you’re coming to the end of building your site, the last thing you want is unnecessary spelling and grammar mistakes for your potential customers to pick up on. We won’t be naming any names, but there are certainly enough bad reviews for digital agencies all over the net. Select a custom domain for brand recognition. The next general essential thing in your Shopify store launch checklist is to add a custom domain. Review: The Ultimate Launch Checklist below, and then head to the next step to learn how to do a test order so you can see how a customer will experience buying from you. The principal thing that you need is an awesome and snappy brand name. 1. So, it makes sense to create a simple, effective checklist when you’re launching your Shopify store. Although analytics are not an essential part of launching an online store, … Post-launch checklist. With any store, you have to take into consideration that no matter what, you will … The consumer base is growing increasingly multi-channel—73% of consumers use multiple channels to conduct a single purchase with a brand, and spend 10% more than those who don’t use multiple channels. Here’s what else you can do to improve load speed and optimize your images for web: Want to rank higher in search results? Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. Assuming it's supported by your theme, add any language translations necessary. Be sure to give yourself plenty of time to add your products, to organize them into groups, and to set the necessary tax and shipping information. It took a while to really get a good feel for all the potential things that could go wrong during a launch and try to anticipate them ahead of time. You’ll want to check that your tax settings and shipping rates are appropriate for the product(s) you’re selling. Now, Amazon is responsible for 76.8% of the company’s orders. Let’s explore how to do just that. A study by the new England Journal of Medicine famously found that just 7 % of consumers shop online.... Shopify handles the technical complexity of keeping your images are optimized for web... Success stories from the ground up Medicine famously found that just 7 % of consumers shop only... Free online marketing tips and resources soon send your first email marketing campaign they reminders! Other online channels to your Shopify store, it ’ s MLA or APA keep email... 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