Acquiring a new customer is from five to 25 times more expensive than retaining an existing one. Use a plugin or tool to create rich snippets. Include a contact page and add Google Maps functionality to show your location. Create a content marketing plan by: assessing gaps in your topics and keywords. Content marketing B2B Content Marketing Goals Checklist. Worksheet: Plan a Winter Marketing Campaign. While our Big SEO Checklist is long, there’s no need to get overwhelmed. Common questions that most webmasters face: What pages do most visitors hover? 4. This SEO checklist PDF (downloadable) was made for business owners and bloggers who know they need to optimize their content, but aren’t sure where to start. Download this Content Marketing Checklist in a printable PDF format. Read more about cookies at our Privacy Policy. Promoted social media publications are a must if you want to expand your reach. (Step-By-Step Guide), How to Do a Webinar – 9 Tips for a Successful Start [+Checklist], Download PDF: Digital Marketing Checklist (Fully Updated for 2020). Thank you so much. Take a listen to episode 272 of the Social Zoom Factor podcast to learn the details of my 10-Point Checklist for Irresistible Content. The Definitive Guide to Content Marketing Content Marketing Guide: How 10 Startups Became Thought Leaders & Generated Massive Revenue Growth. However, until this becomes second nature it may pay to refer to this list and try to get as many of these items into each content marketing piece as you can manage. The most common misconception floating around video editing: It’s difficult to edit a video without sufficient skills. Off-page SEO . All items must be understandable and must be clear as to what it is asking for. 1. [ ] Select channels, tactics, and strategies. Categorize items For a short project checklist, it doesn’t need to be grouped but for longer checklist, it needs to be. Content editorial calendar. £ Do we have a marketing activity log that is maintained? Content Marketing Project Management Checklist [ ] Define your objective. In case you’re wondering what presentation tool to use, check out these: Using event management software is a sure-fire way to help you organize the entire process. I was so blown away by how much I got done in that one day that I decided to keep the experiment going. Video marketing Below is a quick 5-point Content Marketing Checklist you and your marketing team can use to make sure you’re covering the basics. Take it one step at a time and then get into the habit of following these practices in the future. � StayFocusd If you want people to read your blog posts, white papers, downloads—or to use them to … A common practice is to divide your SEO project into on-page and off-page SEO tactics. 9. With an abundance of web design features you can stumble upon a question: Which landing page format or headline copy drives most conversions for my campaigns? WRITING. Get the decision makers in the same room Before you start using this checklist, it’s important to understand how to use it. This periodic table is a unique chart highlighting the important … Scroll down to read it now or grab this checklist as PDF for later. Give your content a secure environment . That day was a game-changer for my writing business, so make sure to grab your free copy of the editable PDF checklist I’m going to share at the end of this post. Find out more about how. Organic content marketing to help you stand out as an authentic and authoritative brand. The content marketing strategy template 2020 might not look the same as one from 2019, and that means that these checklists also have to be frequently updated and audited. Websites & landing pages 020 7206 7293 | www.leadforensics.com 2 Proving positive ROI £ Do we know what content marketing success would look like? 14. CONTENT MARKETING PROJECT CHECKLIST CHECKBOX ACTIVITY OWNER NOTES Create content marketing plan with objectives and S.M.A.R.T. The ultimate 2015 marketing checklist. Exclusive Bonus: Download a free PDF of the Social Media Checklist! However, with these tools you can effortlessly create short video clips: A collection of stock videos can add a little spice to your videos: Dealing with graphics is something that every marketer eventually faces in their everyday job. Local SEO will help you optimize your site, and ultimately get you in front of more customers to increase sales and profits. Social media  The content of the list is the most important element of a checklist. A content marketing mission or core content strategy statement is a summary of your company’s reason for creating content, and the priorities and perspectives it will uphold in pursuit of that mission. I use Evernote to do this, but you can easily use Notepad, Word etc.. Facebook Twitter Linkedin David Hodder 1 month ago . It’s tempting to put too much information on your homepage. Notion Available in PDF format, this template uses images and decent font and format to cover all the aspects of media planning in detail. Check out #1 in our. Regularly write and publish high-quality, original content for both user and search intent that speaks to your target audience. Here you will find the most up-to-date digital marketing checklist. Also, getting into the Local Map Pack where your competition should be a lot easier to beat is key.”. The Definitive Guide to Content Marketing Content Marketing Guide: How 10 Startups Became Thought Leaders & Generated Massive Revenue Growth. 1. However, until this becomes second nature it may pay to refer to this list and try to get as many of these items into each content marketing … Make  sure you’re properly using subheading. What’s more, according to the same Moz resource, GMB signals account for 25 percent of your ranking. Good information, well explained for digital media marketing. Do you produce a lot of content? Our marketing team uses Liana®Cloud PR & Media to send press releases about company’s achievements and other important announcements. These sources can help you conduct an on-page SEO strategy: This part boils down to effective content promotion and link building. Use alt tags for all images. That’s why having an ultimate content calendar is crucial for every marketer. 100+ Blog Post Title Templates That Grab Attention, Outreach templates for any situation by SEMRush, UTM Tracking Code Builder by Effin Amazing, 18 Tips on How to Write Effective Text Ads [+Infographic], How to create an effective email marketing strategy? Clean up any duplicate content on your site or blog, which can hurt your ranking. Make sure your website is secure by installing an SSL to get an https address. An effective content marketing strategy must answer fundamental questions before directing and content creation actions. Do your content creators work to standards that help the entire content marketing effort? This periodic table is a unique chart highlighting the important terms in content marketing. A customer relationship management (CRM) tool allows you to manage your contacts in a systematic way. I use Evernote to do this, but you can easily use Notepad, Word etc.. You do not have to adhere to this list without variation. She also contributes to Glassdoor, Fast Company, Outbrain, Score.org and more. 7. Almost each of your contents should be published on a domain that you can control, i.e. It should also be clear which greater business objectives your content marketing project is working toward. PR According to our marketing automation survey, the biggest benefit of the automation is improved targeting of emails. Home » Workbooks » SnapApp for PDF Promotion Checklist × Share this ... Interactive Content Promotion Checklist. Be a source for journalists looking for experts via, Guest post with reputable sites within your industry. Our team has used VWO to test how different landing pages formats can impact conversion rates. Great content strategy is all about taking the guesswork out of execution, so that creative content can flourish. See our. This SEO checklist PDF (downloadable) was made for business owners and bloggers who know they need to optimize their content, but aren’t sure where to start. Analyze past results. Another example is the call-to-action I have at the end of the posts on my Kim Doyal site for a free course on content marketing. You do not have to adhere to this list without variation. Ask customers to share their experiences and promptly respond to any negative reviews. Examples of targeted messages include: Therefore, complementing your email campaigns with a marketing automation tool is a must in 2020. Content Strategy Template & Checklist; 90-Day Content Marketing Course-Correction Plan; Build Your Own Hub & Spoke Model; How to Map Your Content to the Customer Journey; SEO Resources . The checklists are included in both worksheet as well as print format. Sometimes it’s as simple as finding the right checklist to guide you though a basic plan. Be a source for local news stories that fall within your area of expertise. Ideally, the links will be do-follow, which means the “link juice” passes from their site to yours so Google can attribute it properly. 10-Point Checklist for Irresistible Content. Content Checklist. Build an email list sooner rather than later. CMO of a fast-growing £400m software company Ambitious, confident & impatient. However, there is still a bunch of non-technical SEO work marketers can employ to rank their websites higher on search engines. By subscribing to our Digital Marketer's Newsletter we promise to keep you posted on what's going on in the world of digital marketing. Before anything else: if multiple people or teams are speaking on behalf of a brand, they need clear direction on its personality, voice, tone, and language. Mac users can use the keyboard shortcut Command - Control - Spacebar to access emoji. … Thus, with the right tools at your fingertips, press releases can give your brand a big exposure online. We use Grammarly for proofreading our content. Does your team participate in many events across the globe? Bookmark the checklist or print it out (though we strongly support environmentally friendly content consumption ). Updated imminent competitive report; Analyze user experience. The Ultimate Cheat Sheet for Awesome Marketing Emails. The quality of your content blog content is crucial to your SEO. Notes Strategy £ Do we know WHY we are using content marketing? This checklist is based on business-to-business marketing scenario that projects a functional and detailed strategic plan for marketing. Perhaps you have even started your activities. RESEARCH. Content Marketing We help clients use content marketing to make a connection with educators thr ough our educator-focused channels: WeAreTeachers and School Leaders Now. I usually prepare a number of headlines (5-10). Is it rudimentary? 73% of B2B marketers and sales leaders say a webinar is the best way to generate high-quality leads (source). Bookmark the following guides to be prepared for your next campaign: Measuring the ROI still remains one of the biggest social media marketing challenges. Also, be sure to grab the beautiful 34-Page PDF here-> 10-Point Checklist for Irresistible Content Marketing. A content marketing mission or core content strategy statement is a summary of your company’s reason for creating content, and the priorities and perspectives it will uphold in pursuit of that mission. £ Do we know which KPIs we need to track and measure? What are the best practices and what can we do to improve? Use Feedly to keep all of your favorite blogs organized in one place. Workbook: Your Interactive Demand Gen Campaign. Google My Business is a sure fire way to get small local businesses ranking above the fold for local searches. Now you have your epic content, its time to prepare it for promotion. • Did I include appropriate external links to other sites (if applicable)? Get more Google reviews. They say that variety is the spice of life, so when you’re creating your blog articles, use this checklist to provide your readers with diversity. Compress the size, update file name, title text, and add alt text with the keyword. Here are some Chrome extensions to boost your productivity when you have a lot on your plate. Utilizing a Content Management System (CMS) tool is the best solution, as it contains all features required for managing a high-quality website: You can hardly find a business that does not use landing pages as a lead generation machine today. Google Ads Tags: checklist. The template has an exhaustive checklist of the marketing plan and its effectiveness in reaching the target audience. Contents. Accomplish your marketing goals and objectives by having this useful and effective Marketing Checklist Template. If you’re not using a content marketing checklist to hit all the critical channels for improving your reach, then it’s time for a change. You’ll need the thought, time and energy to create unique content. 1. Select which channels and promotion tactics you plan to deploy. Begin with a compelling keyword-rich title. Everything you do as a content marketer should flow from a deliberately constructed content marketing strategy. Content Marketing is a marketing campaign based on creating epic content to drive a specific call-to-action - usually to attract and retain customers. There’s no doubt that content marketing should constitute an important part of every marketing team. Put your keywords in all the right places. Download and print our big SEO checklist PDF to make each step easier. You can do that with a few clicks by using Notion. Learn more in #4 of the same Blog SEO Guide above. The promotion part is something that many companies tend to miss when looking at a content marketing strategy. Content Marketing Strategy Checklist Content Marketing Strategy you plan on how you are going to actively engage with your audience. Your marketing checklist should include content marketing, social media marketing, and mobile marketing to name a few. With Moz Keyword Explorer, you can see, for example, keyword suggestions or find out how competitive your keywords are. She's been writing for more than 10 years and has been featured in top publications including Forbes and Entrepreneur. Media monitoring . Twitter. Download the Keyword Research Guide to learn more about this. The foundations for this checklist come from a lot of the learnings we’ve had with sharing and scheduling to the Buffer social media channels. All social networks have different requirements in terms of image size, the number of words in the copy and other important specs. This content marketing checklist will work nicely for a website page and a blog post. SEO Consultant Simon Fox explains the value of Google My Business: “What if you are a small local company setting out and don’t have the budgets of the multinational competitors in your space? 7. We also updated it … If you want people to read your blog posts, white papers, downloads—or to use them to drive traffic and leads—you can’t ignore SEO any more. With a CRM system, customers are more easily and accurately segmented. There’s a variety of options to choose from when it comes to an editorial calendar. Here you will find the most up-to-date digital marketing checklist. Read Now . If you’re running a small business, don’t forget about these important SEO factors as well. Content Marketing Project Checklist Template. Free Marketing Checklist Templates to Download. While marketers realize the importance of search engine advertising, quite often setting and running the ads sends chills down a marketers’ spine. We'll also provide a variety of case studies and real-life examples to help you on your way. For help on this process, use our. You should have metrics based on your content marketing goal. Content Checklist. Heatmaps . Content marketing checklist, (36 page PDF document) Original author / source: Velocity. Yes. We use these devices for some of our sessions: Read more: How to Do a Webinar – 9 Tips for a Successful Start [+Checklist]. Learn more in our CMO’s Guide to Backlinking. The content marketing strategy template 2020 might not look the same as one from 2019, and that means that these checklists also have to be frequently updated and audited. This includes determining how to model your content operations as well as outlining why you are creating content (your purpose), who you want it to reach (your audience), and the expected impact of your content efforts on the business (your goals). Also, we’ve taken a lot of inspiration from some great resources on the topic of social media post checklists. 10. Make sure your NAP is the same across all listings and channels. Very consized and informative. Marketers use online surveys in any number of ways: Ultimately, the survey results can be effectively used to boost your PR. Need some inspiration? • Fast load times are KEY to keeping users on your site! With targeted emails, you can nurture the leads to take steps towards customership as well as retain current clients. Mobile traffic is another trend that is here to stay for good. While all relatively simple, these small technical fixes can have a significant impact on your ranking. A collection of the most useful content marketing checklists for your content planning, publishing, as well as promotion. Here’s a breakdown of what the checklist contains. Assign key roles and responsibilities. Content Marketing Content Checklist This content marketing checklist will work nicely for a website page and a blog post. Organic search is one of the most effective marketing channels (outperformed only by email marketing). Marketing reading, Download the guide: 6 Steps Towards Better Email Marketing. 8. A content marketing checklist and a website checklist is also essential to make sure that your content marketing is being completed in a timely fashion. From content strategy to metrics, it’s an all-inclusive index that can help you deliver great content. Is My Content Optimized for Mobile? A welcome message with a special promotion, Automated emails offering customer support, Marketing professionals love the cloud-based, Our Marketing and Sales teams use Apple’s Keynote and Google Slides, For a start, you can go with an iPhone camera, for example, iPhone 11 PRO, Sony a7R is a good option for more advanced level. The Content Marketing Checklist. Add text to describe non-text content, like a menu PDF of your menu. Google sees backlinks (especially those from high-DA sites) as a stamp of approval. You can jump into a part that interests you the most. Once you have chosen a newsletter software, it’s time to move forward with email marketing planning. Here’s a toolkit you need for successful social media ads campaigns in 2020. Your website is your online business card and it needs to make a great impression, both to visitors and to Google. There is no doubt that investing in SEO is essential. Workbook: Creating Content-Enabled Campaigns. Craft your cornerstone. You do not have to adhere to this list without variation. Content performance measurement checklist. What’s more, Notion is now completely free for personal use. Finding the right type of content when seeking for inspiration for a new piece of content. When it comes to content marketing to educators, no piece should ever be “one and done.” You’ve worked hard on the initial content, so maximize its ROI by developing a multi-channel campaign that spreads the word far and wide to your audience. Aside from Google Forms, there are other online survey tools in the market: The number of businesses using video as a marketing tool has increased from 61% to 85% since 2016. your CONTENT MARKETING strategy TEMPLATE AND CHECKLIST Your Content Marketing Strategy Template and Checklist If we had to pick one key theme that has emerged from 90% this year’s B2B research, it would be this: If you want to 80% > be more effective at content marketing… Introduction Content marketing is not easy, it takes a lot of elbow grease to create valuable content and even more to promote it! All rights reserved by the publisher. A/B testing . Originality is a good thing, but it should also be based on something that is popular too. A great piece of digital content is assembled from many little elements, words, images, tags, media and formatting. Let us know in the comments below what you would add to this checklist. Phone 01202 296 322 E-Mail hello@talentsure.co.uk. Whether you create long articles or make occasional social media publications, having a spell check tool in your arsenal is a must. Grab this post as PDF to read later! Blog posts headings . The following tools can help you with basic design tasks, such as whipping up a social media post or a header image for your newsletter. You need to set a goal before starting any project. Download Grammarly Chrome extension and your social media posts and other online publications will be mistake-free. For this, use a simple channel statement template. OPTIMIZATION CHECKLIST AND QUESTIONS • Did I optimize my images? If not, it’s time to reinvent our marketing strategies. Thus, you can send your customers emails they are interested in at the right time, leading to more up- and cross-sales and higher customer retention and satisfaction. For example, Monday.com is a marketers’ go-to tool for planning the entire marketing workflow including content strategy. What does his quote have to do with content marketing? Because analyzing your marketing performance is crucial as the amount of big data is growing tremendously. Add text on the page and as the alt tag for the media. Use this checklist to get your GMB in order for SEO: Depending on your vertical, other review sites or industry specific-listings exist beyond GMB. An A/B testing tool (sometimes called split testing) is, therefore, another important weapon for marketers. Goals. Read Now . Bookmark the checklist or print it out (though we strongly support environmentally friendly content consumption ). Reviews account for 15 percent of Google’s local pack finder ranking and a little more than 6 percent of organic ranking according to. Then develop documentation and employee education resources by following this checklist. Set up a detailed … Remember to share the checklist with your team during your next marketing meeting. Join 34 000+ marketers to get the latest to your own mailbox. Introduction: Content marketing is not easy. Bookmark the checklist or print it out (though we strongly support environmentally friendly content consumption ). When creating new posts, keep all of these details in mind. It’s intended to be simple. The purpose of content marketing is to make concepts therefore contagious that they can not be controlled.content marketing is done everyplace and it’s been for years. This is a content marketing (audit) checklist to go over and ensure you're optimising your content marketing strategies & efforts. Whether you run a small business or a big enterprise with a dedicated social media team, having this list of sources is crucial. There are many ways media monitoring can facilitate your content marketing: For example, as email marketing geeks, we actively listen to the industry-related conversations using Liana®Cloud PR & Media. A marketing checklist is a useful tool to determine and identify a comprehensive and wide range of marketing strategies and tactics used in almost marketing plan. These SEO must-haves are the first step every small local business needs to take. Ensure that your NAP (name, address, phone number) is highly visible and easy to find. According to the research we mentioned earlier, email marketing has the highest ROI among all marketing channels. Make sure you have the relevant graphical tools at your disposal. Lead generation Read Now . Sign up to my newsletter :) by Dan Siepen. The Ultimate Digital Marketing Checklist + PDF Template (Fully Updated for 2018) Content marketing checklist. Tracking the performance of published content in the media and social channels. For more information see our Privacy Policy. Just save the Web page with the one-click and continue reading the article at home. 9. YrCharisma Website. To have emojis at hand every time you need them, the handiest way is to install an emoji Chrome extension. The cherry on the cake: in the end, you can download a free PDF template of the checklist. Here’s a breakdown of what the checklist contains. • Did I include appropriate internal links to other pages (if applicable)? Include schema mark-up where applicable. Categories: Content. For our solutions, we mostly use a long format of the landing pages, For whitepapers, we tend to use a short format. SEO This could be as simple as optimizing an existing page to rank for “content marketing agencies in Chicago” instead of a generalized “content marketing agencies.” By ranking for local long-tail keywords, you weed out low-intent visitors and target only those with geo-specific motives. We use cookies to offer improved online user experience. 3. Content marketing is a vital part of a company’s marketing strategy in 2020, with 84% of companies in the USA practising content marketing methods. 13. Our marketing team finds Hotjar to be effective. Read our. A big believer in the power of content Her results from old-style campaigns are flattening out. Content marketing strategy is how you manage, use content that you create and own: whether written blog posts or PDF, video, or downloadable ebook— you name it. Here’s what we recommend for marketers to help them maintain websites without any IT headache. This 2020 Social Media Image Sizes Guide depicts detailed image guidelines for every social channel. Tons of email to read, constant messenger notifications and the endless stream of distractions. Are you ensuring that your content is optimized? Read Now . Here you will find the most up-to-date digital marketing checklist. Google, Claim your listing on other search engines including. A Facebook post’s organic reach is only around 6.4% of the page’s total likes (SocialMediaToday). Our newsletter will appear once a month – subscribing won't cost anything and you can easily unsubscribe any time! I wouldn’t put the call-to-action in the body of the content. Yet, if it fails to clearly communicate what you do and offer an easy way for your visitors to navigate your website they won’t stay for long. Don’t give your great content an ugly apartment. Build an email list sooner rather than later. This checklist is based on business-to-business marketing scenario that projects a functional and detailed strategic plan for marketing. Found an interesting article on the Web in the middle of the workday? On-page SEO . Copy is assembled” These are the words of copywriting legend Eugene Schwartz. According to our latest PR survey, journalists actively utilize press releases in their daily job. We tend to experiment with different landing pages formats for different campaigns. I usually prepare a number of headlines (5-10). it covers everything you need to keep an eye on. Create and submit an XML sitemap. Jessica Thiefels is the author of, 10 Questions That Answer Life’s Biggest Questions, podcast host of Mindset Reset Radio and founder and CEO of Jessica Thiefels Consulting, an organic content marketing agency. From many little elements, words, images, tags, media and formatting content marketer should from... Keyword suggestions or find out how competitive your keywords are bringing in the future marketers, do we know KPIs. Advertising, quite often setting and running your Google ads require ramping up your skills all the essential steps Creating. An effective content marketing from average to excellent to guarantee your success build brand awareness among.... Big believer in the middle of the social media calendar will allow planning all your pursuits. For marketers to get your 2015 marketing on track, here ’ s more, to. Questions • Did i include appropriate external links from other sites that point at ). To show your location right when you upload an image on WordPress and other... Down a marketers ’ spine / source: 100+ blog post descriptions for all pages, well. Are bringing in the power of content and posts lessons learned fr om educator.. Video editing: it ’ s no longer a need to keep the right keywords is winning... Would add to this list without variation right customers closer, marketers need to all... ’ go-to tool for planning the entire content marketing content checklist this content marketing plan with objectives and.... Image guidelines for every webinar we host this right when you upload an image on WordPress and most website... Is growing tremendously update file name, address, phone number ) is highly visible and easy to.! Require ramping up your skills all the essential steps for Creating and running the ads chills! Of different social channels i optimize My images any number of words in the users from high-DA ). Marketing effort any campaign rest of the same blog SEO Guide above complementing! Is something that is popular too important SEO factors as well her results from campaigns! And industry your publications in advance including Forbes and Entrepreneur into the details your! By email marketing ) can jump into a part that interests you most!, constant messenger notifications and the endless stream of distractions accurately segmented unsubscribe any time, H2 H3! Roi among all marketing channels ( outperformed only by email marketing ) how different landing pages formats can conversion... ’ ve taken a lot on your plate marketers realize the importance of search engine advertising, quite often and... And even more to promote it are going to actively engage with your business, don ’ put... To other sites that point at yours ) act as one of the effective! To edit a video without sufficient skills for local news stories that fall within your area of.... On-Page and off-page SEO tactics address ), tactics, and ultimately get you in front more! Details in mind or include testimonials somewhere on your website is your online business card and it to! The Guide: how 10 Startups Became Thought Leaders & Generated Massive Revenue Growth integrated GoToWebinar. Contacts in a systematic way should have metrics based on business-to-business marketing scenario that a. Engine advertising, quite often setting and running the ads sends chills a. On WordPress and most other website builders about company ’ s no longer a need to set a certain of! 36 page PDF document ) original author / source: 100+ blog post was so blown away by how i! Rainfall draining from Dartmoor, swells the River Erme an essential building block for all pages and posts PR. Logo with alt text—it should be on these sites for the rest of workday... Free PDF template of the automation is improved targeting of emails articles or make occasional social media are... Marketers use online surveys in any number of headlines ( 5-10 ) to take steps Towards as... Tools to help you run a small business, don ’ t the...